Built on the in-depth knowledge of IDF experts worldwide, this report provides vital benchmarking data and key learnings from across the sector on what is driving consumer decision-making. A must-read for those wishing to stay ahead with trends in the sector.
Key challenges and future trends
In a changing food context, most dairy markets worldwide are experiencing favourable developments, particularly for butter and cheese. Economic factors such as increases in household income and demographic changes such as population growth have both had a positive impact on global dairy markets. However, some product categories are showing declining trends in some regions.
Adapting to evolving expectations
The report explores the dynamism of the sector, and how the dairy sector can adapt to evolving consumer expectations and habits and the increasing desire for natural food products witnessed in several countries. It also discusses the development of anti-milk, anti-fat and anti-dairy farming discourses in many countries, and how this has impacted consumption of dairy products in those regions.
The research, fielded and developed by CNIEL, the French Dairy Interbranch Organization, surveyed global dairy marketers across 23 countries, who shared key challenges currently faced by marketers within the dairy sector and anticipated future trends. Designed as a complement to the annual IDF World Dairy Situation Report, the publication serves as an additional tool to better understand the global dairy marketing picture and provides in-depth market insight.
World Dairy Situation Report – Limited time offer
For a limited time only, IDF is offering a discount if the report is purchased alongside the latest edition of IDF World Dairy Situation Report.
